About MASANAS

We believe in backing people with ambition, supporting great ideas and giving something back to Wales - the place we call home.

Aerial view of Cardiff Castle and the city skyline — MASANAS introduction video

Our approach is shaped by first-hand experience of building businesses and helping people develop their careers.

Through MASANAS, we share that experience, make useful connections and work alongside people taking their next step.

Meet The Team

Portrait of Mark Sweeny, Founder and Director of MASANAS

Mark Sweeny, Founder & Director

Mark's Background

Mark left school with minimal qualifications and started his working life at McDonald's, before joining Lloyds Bank in data processing. His route into business was built on work, study and making the most of opportunities along the way.

While working full-time, he spent eight years at night school, earning a first-class honours degree and an MBA. That determination took him from his early jobs to founding and growing successful technology businesses.

He founded Certus Solutions, which pioneered Oracle Cloud applications across the UK and Ireland before its acquisition by Accenture in 2018. He later established a multi award-winning Sunday Times 100 Welsh technology company, based in Newport.

Having moved to Wales 20 years ago, Mark is passionate about giving back to the place he calls home. His own experience has shaped his belief that talent deserves a chance, whatever someone's starting point.

Through MASANAS, Mark puts that experience into practice: helping Welsh entrepreneurs grow their businesses and supporting community projects that give young people the confidence and opportunities to succeed.

Natalie Sweeny

Founder, Director & Brand Ambassador

Natalie Sweeny

Natalie is a founder of MASANAS and acts as Brand Ambassador and representative for the company. An experienced professional and former Civil Servant, Natalie has had an extensive career in HR and Recruitment where she championed a multi award-winning Sunday Times 100 Welsh technology company Graduate and Apprenticeship programme with the University of South Wales.

Tracy Stephenson

Head of Finance

Tracy Stephenson

Tracy leads Finance operations for both MASANAS and a multi award-winning Sunday Times 100 Welsh technology company. A proven finance leader in her own right, with a focus on business operations, specifically tax and cashflow management. Tracy is also MASANAS's Company Secretary.

Stephanie Stephens

Head of Marketing & Digital Content

Stephanie Stephens

Steph leads the MASANAS brand and communications strategy, sharing the stories of the people, businesses and community projects the organisation supports and brings extensive marketing experience across the Welsh tech sector.

Our family motto

Familia ante omnia

Family above all. It is the principle MASANAS was founded on: look after the people around you, and treat the communities of Wales with the same care and loyalty you would show your own family.

Get To Know Us

Explore how we could work together, catch up on our latest news, or get in touch to start a conversation.