MASANAS and Black Swan Productions Launch Black Swan Agency

MASANAS has joined forces with Black Swan Productions to launch Black Swan Agency, bringing a fresh approach to marketing at a time when the way people discover and choose businesses is changing fast.

The agency is a joint venture between MASANAS and Black Swan Productions and will form part of the MASANAS Group. It brings together complementary expertise in marketing, creativity, technology and business growth to help businesses strengthen their visibility, build influence and identify new opportunities.

Increasingly, people are turning to AI tools such as ChatGPT and Claude to research companies, explore services and find recommendations. For businesses, this creates a new challenge: how do you make sure you are part of the conversation?

Black Swan Agency combines AI-powered insight with creative thinking and commercial expertise to help businesses navigate both traditional search and the emerging world of AI-powered discovery. Its approach is built around three pillars: Visibility, Influence and Growth. AI informs the work, but human insight, strong creative ideas and effective strategy remain at its heart.

For MASANAS, the launch brings together our commitment to supporting ambitious businesses with Black Swan Productions' creative expertise. It is an opportunity to help businesses respond to a changing marketing landscape with practical thinking, clear strategy and compelling work.

Stephanie Stephens, Agency Director, has an entrepreneurial background in marketing and was part of the team behind Wales's largest international technology summit. She leads the agency's overall direction, marketing strategy and delivery, with a focus on creative, commercially minded marketing that keeps pace with a rapidly changing landscape.

Mark Sweeny, Commercial Director, is a multi-award-winning technology entrepreneur and investor with a proven track record of building and scaling successful businesses. He brings commercial leadership and strategic insight to help shape the agency's direction and support client growth.

Haydn Wakeling, Creative Director, founded Black Swan Productions and has spent the past five years building its presence in the creative and production industry. He brings entrepreneurial thinking, creative expertise and a strong understanding of how to turn ideas into compelling work.

Stephanie Stephens, Head of Marketing at MASANAS and Agency Director at Black Swan Agency, said:

“Marketing is evolving at an incredible pace, particularly in how people discover businesses, find recommendations and decide who to trust. With AI changing the search landscape, there are exciting new opportunities for businesses to reach the right people, but it takes a fresh approach. We want to help businesses understand these changes, adapt their marketing and make the most of what's coming next.”

Mark Sweeny, Co-Founder of MASANAS and Commercial Director of Black Swan Agency, said:

“At MASANAS, we want to help ambitious businesses turn opportunities into sustainable growth. Black Swan Agency brings together creative talent, marketing expertise and commercial experience to do exactly that. AI is changing how people discover businesses, but a clear strategy and a strong understanding of customers remain essential. Working with Stephanie and Haydn, we want to help businesses respond to that change with confidence and turn their marketing into meaningful results.”

Find out more about Black Swan Agency at www.blackswanagency.co.uk.